A little history of the fashion of the ’90s

At the beginning of the decade of the 90’s, a very high cult was shown towards fashion and aesthetics. The looks were based on hairs, very marked makeup, flashy and lush accessories and very feminine attire.

Some women were overwhelmed by the demands of the powerful “women entrepreneurs” and began to think that to have a good look they should be tall, slender and seductive. At that time there was a strong crisis that could not offer much to the fashion, so they were leaving aside textile companies and supermodels as they were then very expensive.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” Coco Chanel

Soon a countercurrent began to appear, the Grunge had arrived, showing an anti-fashion phenomenon, with poorly dressed and poorly matched women. This movement did not last long, but the deconstructivism continued in 90’s fashion scene. Fashion became casual, people got tired of the production and decided to enter a time of relaxation, it is for this reason that fashion is very characteristic and can be identified so clearly. However, this was based on variety and not on a specific and lasting trend.

After this, the natural freshness came to 90’s fashion; women should look as natural as when they just came out of the shower. It was a decade when modern and independent women wanted to express themselves with freedom and individuality. After many years of tendencies and fashions, people came to the conclusion that they were not expressing themselves freely. People began to cut their hair with a famous look that imposed “Mary Quant”, which was a hairstyle “chimney”, as used by the Beatles and the more comfortable and comfortable they felt, the better they felt.

In conclusion, 90’s fashion was not characterized by a specific style, but rather was defined as a push of people by brands their individuality through clothing. To this would be added the contribution of some musical trends, nature and tattoos. What if it is clear, is that in these years the atmosphere of the 80s was left behind, typically lavish and exuberant, to give way to simplicity and comfort.


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